Book Marketing – Advertising Challenges (part 2 of 3)

“…one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.” - Leo Burnett Hostility to ads – People have developed filters that render them partly immune to torrents of promotions - including book ads. Indeed, perhaps a tad hypocritically, the author of this very post … Continue reading Book Marketing – Advertising Challenges (part 2 of 3)

Book Marketing – Advertising Challenges (part 1 of 3)

“…it is useless to be a creative, original thinker unless you can also sell what you create.” - David Ogilvy Ogilvy’s aphorism is absolutely true for books, one of the purist forms of creativity. Unless a new author composes only for themselves or is arrogant enough to expect that their readership will form spontaneously, they … Continue reading Book Marketing – Advertising Challenges (part 1 of 3)

Book Review – Coal Black Mornings

Occasionally, I post reviews about books that inform my own writing efforts... Brett Anderson’s  COAL BLACK MORNINGS is less an autobiography than a meditation on how class, upbringing, and relationships with parents, lovers and artistic collaborators drive the creative process. As such, it evokes Patti Smith’s JUST KIDS, heavy company indeed. Anderson led Suede, a … Continue reading Book Review – Coal Black Mornings

Small Press Bookwatch Review – THE LORDS OF OBLIVION

I’m pleased to post a review of The Lords of Oblivion, my literary fantasy novel, from The Small Press Bookwatch (February, 2018). This is one of the Midwest Book Review’s monthly on-line journals critiquing self-published, small press, or print-on-demand titles. Founded in 1976 and edited by James A Cox, Midwest Book Review is a well-established … Continue reading Small Press Bookwatch Review – THE LORDS OF OBLIVION

Book Marketing – Desperation

Future posts will explore book marketing’s complexities, but first let’s acknowledge the central challenge for writers after they’ve created their work: getting someone, please God, anyone to read it. Unless you’re writing for your bottom drawer, you’ll need to alert a potential readership about your work’s existence and appeal. This applies to both traditionally and … Continue reading Book Marketing – Desperation