Book Review – THE ESSEX SERPENT

The Essex Serpent’s MacGuffin is, of course, the Essex Serpent. The monster is Sarah Perry’s fulcrum to lever forward the plot, plumb the story’s characters, and probe the novel’s various and manifold themes. It can all seem a bit self-conscious and mannered at times, but Perry has, by in large, crafted an amusing story taking … Continue reading Book Review – THE ESSEX SERPENT

Film Review – ONCE UPON A TIME IN HOLLYWOOD

More of a mood than a movie, Once Upon a Time in Hollywood is nonetheless an arresting, dark satire of changing times for filmdom and TV. It also explores Tarantino’s focus on the border between story-telling and ‘reality’, though here, the characters’ reality is a rather surreal 1969 Los Angeles. And the film viewer’s reality … Continue reading Film Review – ONCE UPON A TIME IN HOLLYWOOD

Book Marketing – Assessing Your Book’s Strengths and Weaknesses (part 3)

My previous posts introduced SWOT analysis and how it might help authors market their books (see links below for past posts). Though this may seem like a dry-as-dust business analytical process with no relevance to writers, SWOT offers a framework for assessing what you can do concretely to sell your books. And it needn’t be … Continue reading Book Marketing – Assessing Your Book’s Strengths and Weaknesses (part 3)

Book Marketing – Assessing Your Book’s Strengths and Weakness (part 2)

My previous post introduced SWOT analysis and how it might help authors market their books ( https://blaisdellliteraryenterprises.com/2019/07/22/book-marketing-assessing-your-books-strengths-and-weaknesses/ ). Recall that ‘SWOT’ is simply an acronym for strengths, weaknesses, opportunities and threats. This form of analysis can be used on entire businesses or single products. In the text below, we’ll apply SWOT to my two modern, … Continue reading Book Marketing – Assessing Your Book’s Strengths and Weakness (part 2)

Book Marketing – Assessing Your Book’s Strengths and Weaknesses

Analyzing the strengths, weaknesses, opportunities and threats (SWOT) for companies or products has been a regular part of strategic business planning for decades. Big name business consultants including BCG, McKinsey and Bain have used this type of analysis. But so what? I'm just a humble author. Is a SWOT analysis helpful in marketing my book? … Continue reading Book Marketing – Assessing Your Book’s Strengths and Weaknesses