Book Marketing – Advertising Challenges (part 1 of 3)

“…it is useless to be a creative, original thinker unless you can also sell what you create.” - David Ogilvy Ogilvy’s aphorism is absolutely true for books, one of the purist forms of creativity. Unless a new author composes only for themselves or is arrogant enough to expect that their readership will form spontaneously, they … Continue reading Book Marketing – Advertising Challenges (part 1 of 3)