Book Marketing – Assessing Your Book’s Strengths and Weaknesses (part 3)

My previous posts introduced SWOT analysis and how it might help authors market their books (see links below for past posts). Though this may seem like a dry-as-dust business analytical process with no relevance to writers, SWOT offers a framework for assessing what you can do concretely to sell your books. And it needn’t be … Continue reading Book Marketing – Assessing Your Book’s Strengths and Weaknesses (part 3)

Book Marketing – Assessing Your Book’s Strengths and Weakness (part 2)

My previous post introduced SWOT analysis and how it might help authors market their books ( https://blaisdellliteraryenterprises.com/2019/07/22/book-marketing-assessing-your-books-strengths-and-weaknesses/ ). Recall that ‘SWOT’ is simply an acronym for strengths, weaknesses, opportunities and threats. This form of analysis can be used on entire businesses or single products. In the text below, we’ll apply SWOT to my two modern, … Continue reading Book Marketing – Assessing Your Book’s Strengths and Weakness (part 2)

Book Marketing – Assessing Your Book’s Strengths and Weaknesses

Analyzing the strengths, weaknesses, opportunities and threats (SWOT) for companies or products has been a regular part of strategic business planning for decades. Big name business consultants including BCG, McKinsey and Bain have used this type of analysis. But so what? I'm just a humble author. Is a SWOT analysis helpful in marketing my book? … Continue reading Book Marketing – Assessing Your Book’s Strengths and Weaknesses

Advance Praise for THE LORDS OF POWDER

“Intensely felt, ravishingly decorative and movingly personal . . . the motifs ring with authenticity and heat . . . an authorial feat both timeless and transient.” ModernUrbanFantasyFanzine.com “Though a swashbuckling, action-packed read with literary pretensions that may accurately render some of South Florida in the late ’70s, The Lords of Powder should in no way be construed as a true … Continue reading Advance Praise for THE LORDS OF POWDER

THE LORDS OF POWDER – Evolution of a Book Cover

In finalizing my new novel, THE LORDS OF POWDER (  https://amzn.to/2HqdqU5  ), I had the pleasure of collaborating with a talented book cover designer (who also designed the cover for my first novel, THE LORDS OF OBLIVION). Below is a link to a series of four draft covers that were considered. Ultimately, the bottom image among … Continue reading THE LORDS OF POWDER – Evolution of a Book Cover