Book Marketing – Amazon Ads

In the spirit of sharing tribal lore, a few further notes on Amazon (AMS) book ads after completing an initial campaign which garnered about 30,000 impressions for my environmental fantasy thriller… Expect modest sales results on this platform especially for indie authors without an established readership; AMS ads compliment (but most certainly don’t replace) other … Continue reading Book Marketing – Amazon Ads

Book Marketing – Advertising Challenges (part 3 of 3)

“To swear off making mistakes is very easy. All you have to do is to swear off having ideas.” - Leo Burnett Creating good ads is complicated – Initially, an indie author’s digital advertisements may not be very good. However, working to understand the platforms’ sometimes abstruse logic for ad deployment allows the writer to … Continue reading Book Marketing – Advertising Challenges (part 3 of 3)

Book Marketing – Advertising Challenges (part 2 of 3)

“…one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.” - Leo Burnett Hostility to ads – People have developed filters that render them partly immune to torrents of promotions - including book ads. Indeed, perhaps a tad hypocritically, the author of this very post … Continue reading Book Marketing – Advertising Challenges (part 2 of 3)

Book Marketing – Advertising Challenges (part 1 of 3)

“…it is useless to be a creative, original thinker unless you can also sell what you create.” - David Ogilvy Ogilvy’s aphorism is absolutely true for books, one of the purist forms of creativity. Unless a new author composes only for themselves or is arrogant enough to expect that their readership will form spontaneously, they … Continue reading Book Marketing – Advertising Challenges (part 1 of 3)