THE LORDS OF POWDER – Evolution of a Book Cover

In finalizing my new novel, THE LORDS OF POWDER, I had the pleasure of collaborating with a talented book cover designer (who also designed the cover for my first novel, THE LORDS OF OBLIVION). Below is a link to a series of four draft covers that were considered. Ultimately, the bottom image among the four was … Continue reading THE LORDS OF POWDER – Evolution of a Book Cover

New novel arriving – The Lords of Powder

I've written a new novel, THE LORDS OF POWDER, that's about to be published as both an eBook and hard-copy. This is a work in my series which includes the previously published THE LORDS OF OBLIVION (see links on this site). Each book can be read as its own fast-paced, stand-alone story. Here's a summary … Continue reading New novel arriving – The Lords of Powder

Book Marketing – Amazon Ads

In the spirit of sharing tribal lore, a few further notes on Amazon (AMS) book ads after completing an initial campaign which garnered about 30,000 impressions for my environmental fantasy thriller… Expect modest sales results on this platform especially for indie authors without an established readership; AMS ads compliment (but most certainly don’t replace) other … Continue reading Book Marketing – Amazon Ads

Book Marketing – Advertising Challenges (part 3 of 3)

“To swear off making mistakes is very easy. All you have to do is to swear off having ideas.” - Leo Burnett Creating good ads is complicated – Initially, an indie author’s digital advertisements may not be very good. However, working to understand the platforms’ sometimes abstruse logic for ad deployment allows the writer to … Continue reading Book Marketing – Advertising Challenges (part 3 of 3)

Book Marketing – Advertising Challenges (part 2 of 3)

“…one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.” - Leo Burnett Hostility to ads – People have developed filters that render them partly immune to torrents of promotions - including book ads. Indeed, perhaps a tad hypocritically, the author of this very post … Continue reading Book Marketing – Advertising Challenges (part 2 of 3)