Book Marketing – Advertising Challenges (part 3 of 3)

“To swear off making mistakes is very easy. All you have to do is to swear off having ideas.” - Leo Burnett Creating good ads is complicated – Initially, an indie author’s digital advertisements may not be very good. However, working to understand the platforms’ sometimes abstruse logic for ad deployment allows the writer to … Continue reading Book Marketing – Advertising Challenges (part 3 of 3)

Book Marketing – Advertising Challenges (part 2 of 3)

“…one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.” - Leo Burnett Hostility to ads – People have developed filters that render them partly immune to torrents of promotions - including book ads. Indeed, perhaps a tad hypocritically, the author of this very post … Continue reading Book Marketing – Advertising Challenges (part 2 of 3)

Book Marketing – Advertising Challenges (part 1 of 3)

“…it is useless to be a creative, original thinker unless you can also sell what you create.” - David Ogilvy Ogilvy’s aphorism is absolutely true for books, one of the purist forms of creativity. Unless a new author composes only for themselves or is arrogant enough to expect that their readership will form spontaneously, they … Continue reading Book Marketing – Advertising Challenges (part 1 of 3)

Book Marketing – Desperation

Future posts will explore book marketing’s complexities, but first let’s acknowledge the central challenge for writers after they’ve created their work: getting someone, please God, anyone to read it. Unless you’re writing for your bottom drawer, you’ll need to alert a potential readership about your work’s existence and appeal. This applies to both traditionally and … Continue reading Book Marketing – Desperation

Book Marketing – Signings and Readings

Authors use signings and readings to promote their books. I’ll describe this impactful tool. Though I write literary fantasy novels (The Lords of Oblivion), the descriptions below are broadly relevant across genres, fiction or non-fiction, debut writer or veteran author. Like any other part of book marketing, planning is vital. Perhaps the biggest challenge for … Continue reading Book Marketing – Signings and Readings