Book Marketing – Assessing Your Book’s Strengths and Weaknesses (part 3)

My previous posts introduced SWOT analysis and how it might help authors market their books (see links below for past posts). Though this may seem like a dry-as-dust business analytical process with no relevance to writers, SWOT offers a framework for assessing what you can do concretely to sell your books. And it needn’t be … Continue reading Book Marketing – Assessing Your Book’s Strengths and Weaknesses (part 3)

Book Marketing – Assessing Your Book’s Strengths and Weakness (part 2)

My previous post introduced SWOT analysis and how it might help authors market their books ( https://blaisdellliteraryenterprises.com/2019/07/22/book-marketing-assessing-your-books-strengths-and-weaknesses/ ). Recall that ‘SWOT’ is simply an acronym for strengths, weaknesses, opportunities and threats. This form of analysis can be used on entire businesses or single products. In the text below, we’ll apply SWOT to my two modern, … Continue reading Book Marketing – Assessing Your Book’s Strengths and Weakness (part 2)

Whose Fantasy Is This Anyway? Part 2

Whose Fantasy Is This Anyway? Part 2 – Fantasy Writers in the Wilderness This is the second of a five part series about authors navigating fantasy’s many overlapping subgenres (for Part 1, please see:  Whose Fantasy Is This Anyway? Part 1 ). The risk of being categorized with books significantly different from your chosen subgenre is … Continue reading Whose Fantasy Is This Anyway? Part 2

Using Author’s Notes to Pique Readers’ Interest and Promote Your Book

Author’s notes are short passages deployed in both fiction and non-fiction books to add information that doesn’t fit into the main text about the book’s contents or to expound on the author’s intent. Sometimes these notes show off how much research the writer did in creating the book. Readers, if they bother to check the … Continue reading Using Author’s Notes to Pique Readers’ Interest and Promote Your Book

Book Marketing – Impressions About Amazon Kindle Unlimited’s Value for Indie Authors

Introduction One of the two central challenges authors, independent or traditionally published, face is writing quality stories. Marketing your books is the second challenge – particularly for indie authors with little name recognition. In a book publishing business ever more dominated by Amazon (WSJ cite), one option to reach a larger number of potential readers … Continue reading Book Marketing – Impressions About Amazon Kindle Unlimited’s Value for Indie Authors