Book Marketing – Assessing Your Book’s Strengths and Weaknesses (part 3)

My previous posts introduced SWOT analysis and how it might help authors market their books (see links below for past posts). Though this may seem like a dry-as-dust business analytical process with no relevance to writers, SWOT offers a framework for assessing what you can do concretely to sell your books. And it needn’t be … Continue reading Book Marketing – Assessing Your Book’s Strengths and Weaknesses (part 3)

Book Marketing – Assessing Your Book’s Strengths and Weakness (part 2)

My previous post introduced SWOT analysis and how it might help authors market their books ( https://blaisdellliteraryenterprises.com/2019/07/22/book-marketing-assessing-your-books-strengths-and-weaknesses/ ). Recall that ‘SWOT’ is simply an acronym for strengths, weaknesses, opportunities and threats. This form of analysis can be used on entire businesses or single products. In the text below, we’ll apply SWOT to my two modern, … Continue reading Book Marketing – Assessing Your Book’s Strengths and Weakness (part 2)

Book Marketing – Assessing Your Book’s Strengths and Weaknesses

Analyzing the strengths, weaknesses, opportunities and threats (SWOT) for companies or products has been a regular part of strategic business planning for decades. Big name business consultants including BCG, McKinsey and Bain have used this type of analysis. But so what? I'm just a humble author. Is a SWOT analysis helpful in marketing my book? … Continue reading Book Marketing – Assessing Your Book’s Strengths and Weaknesses

The Lords of Powder Featured in Suspense Magazine

Attached below is a link to an excerpt from my latest fantasy/thriller (THE LORDS OF POWDER) published in Suspense Magazine, a monthly digital magazine focusing on the book world of thrillers and suspense. Many thanks to their publisher for featuring the first several pages of my novel!https://bit.ly/2MJCd90

Whose Fantasy Is This Anyway? Part 5

Whose Fantasy Is This Anyway? Part 5 – Tactics to Help Readers Identify Your ‘Brand’ or How Many Fantasy Subgenres Can Dance on the Head of a Pin? And Who’s Counting? This is the fifth and final posting of a five part series about authors navigating fantasy’s many overlapping subgenres (see also postings for parts … Continue reading Whose Fantasy Is This Anyway? Part 5