Book Marketing – Assessing Your Book’s Strengths and Weaknesses (part 3)

My previous posts introduced SWOT analysis and how it might help authors market their books (see links below for past posts). Though this may seem like a dry-as-dust business analytical process with no relevance to writers, SWOT offers a framework for assessing what you can do concretely to sell your books. And it needn’t be … Continue reading Book Marketing – Assessing Your Book’s Strengths and Weaknesses (part 3)

Book Marketing – Assessing Your Book’s Strengths and Weakness (part 2)

My previous post introduced SWOT analysis and how it might help authors market their books ( https://blaisdellliteraryenterprises.com/2019/07/22/book-marketing-assessing-your-books-strengths-and-weaknesses/ ). Recall that ‘SWOT’ is simply an acronym for strengths, weaknesses, opportunities and threats. This form of analysis can be used on entire businesses or single products. In the text below, we’ll apply SWOT to my two modern, … Continue reading Book Marketing – Assessing Your Book’s Strengths and Weakness (part 2)

Whose Fantasy Is This Anyway? Part 5

Whose Fantasy Is This Anyway? Part 5 – Tactics to Help Readers Identify Your ‘Brand’ or How Many Fantasy Subgenres Can Dance on the Head of a Pin? And Who’s Counting? This is the fifth and final posting of a five part series about authors navigating fantasy’s many overlapping subgenres (see also postings for parts … Continue reading Whose Fantasy Is This Anyway? Part 5

Whose Fantasy Is This Anyway? Part 4

Whose Fantasy Is This Anyway? Part 4 – The Special Challenges of Blending Genres This is the fourth of a five part series about authors navigating fantasy’s many overlapping subgenres (see also parts 1, 2 and 3: Whose Fantasy Is This Anyway? Part 3  Whose Fantasy Is This Anyway? Part 2  Whose Fantasy Is This … Continue reading Whose Fantasy Is This Anyway? Part 4

Whose Fantasy Is This Anyway? Part 3

Whose Fantasy Is This Anyway? Part 3 – The Paranormal Problem This is the third of a five part series about authors navigating fantasy’s many overlapping subgenres (please also see  Whose Fantasy Is This Anyway? Part 1   Whose Fantasy Is This Anyway? Part 2 ). Given the prevalence of paranormal fantasy novels, authors writing any other … Continue reading Whose Fantasy Is This Anyway? Part 3