Book Marketing – Assessing Your Book’s Strengths and Weaknesses

Analyzing the strengths, weaknesses, opportunities and threats (SWOT) for companies or products has been a regular part of strategic business planning for decades. Big name business consultants including BCG, McKinsey and Bain have used this type of analysis. But so what? I'm just a humble author. Is a SWOT analysis helpful in marketing my book? … Continue reading Book Marketing – Assessing Your Book’s Strengths and Weaknesses

Book Review – Coal Black Mornings

Occasionally, I post reviews about books that inform my own writing efforts... Brett Anderson’s  COAL BLACK MORNINGS is less an autobiography than a meditation on how class, upbringing, and relationships with parents, lovers and artistic collaborators drive the creative process. As such, it evokes Patti Smith’s JUST KIDS, heavy company indeed. Anderson led Suede, a … Continue reading Book Review – Coal Black Mornings