Book Marketing – Assessing Your Book’s Strengths and Weakness (part 2)

My previous post introduced SWOT analysis and how it might help authors market their books ( ). Recall that ‘SWOT’ is simply an acronym for strengths, weaknesses, opportunities and threats.

This form of analysis can be used on entire businesses or single products. In the text below, we’ll apply SWOT to my two modern, noir fantasy books ( ). Of course, I think the books are pretty cool, but for the purposes of this post, they’re simply examples of how a seemingly dry business tactic can be usefully applied to a creative work. By all means, try this on your own book as you consider how to develop a marketing plan!

In this post, we’ll cover my perceptions of the books’ strengths and weaknesses. In the next post, we’ll look at opportunities and threats. Then, in a later post, we’ll develop action steps to based on what we’ve learned from the SWOT exercise. OK, let’s start…


  • Competently-written, professionally edited series
  • Good, albeit ‘none-standard’ covers
  • Small, but growing number of readers
  • Promotional budget to support book sales (albeit modest)


  • Unknown author (me!) with few publishing industry connections
  • Related to the bullet above, author has limited experience in the fantasy book biz
  • ‘Non-typical’ fantasies that don’t easily fit into the usual fantasy subgenres
  • So far, limited synergy between two books despite being in the same series

Stay tuned for my next post.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s