“To swear off making mistakes is very easy. All you have to do is to swear off having ideas.” - Leo Burnett Creating good ads is complicated – Initially, an indie author’s digital advertisements may not be very good. However, working to understand the platforms’ sometimes abstruse logic for ad deployment allows the writer to … Continue reading Book Marketing – Advertising Challenges (part 3 of 3)
Month: June 2018
Book Marketing – Advertising Challenges (part 2 of 3)
“…one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.” - Leo Burnett Hostility to ads – People have developed filters that render them partly immune to torrents of promotions - including book ads. Indeed, perhaps a tad hypocritically, the author of this very post … Continue reading Book Marketing – Advertising Challenges (part 2 of 3)
Book Marketing – Advertising Challenges (part 1 of 3)
“…it is useless to be a creative, original thinker unless you can also sell what you create.” - David Ogilvy Ogilvy’s aphorism is absolutely true for books, one of the purist forms of creativity. Unless a new author composes only for themselves or is arrogant enough to expect that their readership will form spontaneously, they … Continue reading Book Marketing – Advertising Challenges (part 1 of 3)
Blaisdell Literary Enterprises 