Using Author’s Notes to Pique Readers’ Interest and Promote Your Book

Author’s notes are short passages deployed in both fiction and non-fiction books to add information that doesn’t fit into the main text about the book’s contents or to expound on the author’s intent. Sometimes these notes show off how much research the writer did in creating the book. Readers, if they bother to check the … Continue reading Using Author’s Notes to Pique Readers’ Interest and Promote Your Book

Book Marketing – Impressions About Amazon Kindle Unlimited’s Value for Indie Authors

Introduction One of the two central challenges authors, independent or traditionally published, face is writing quality stories. Marketing your books is the second challenge – particularly for indie authors with little name recognition. In a book publishing business ever more dominated by Amazon (WSJ cite), one option to reach a larger number of potential readers … Continue reading Book Marketing – Impressions About Amazon Kindle Unlimited’s Value for Indie Authors

THE LORDS OF POWDER – Evolution of a Book Cover

In finalizing my new novel, THE LORDS OF POWDER (  https://amzn.to/2HqdqU5  ), I had the pleasure of collaborating with a talented book cover designer (who also designed the cover for my first novel, THE LORDS OF OBLIVION). Below is a link to a series of four draft covers that were considered. Ultimately, the bottom image among … Continue reading THE LORDS OF POWDER – Evolution of a Book Cover

Book Marketing – Advertising Challenges (part 3 of 3)

“To swear off making mistakes is very easy. All you have to do is to swear off having ideas.” - Leo Burnett Creating good ads is complicated – Initially, an indie author’s digital advertisements may not be very good. However, working to understand the platforms’ sometimes abstruse logic for ad deployment allows the writer to … Continue reading Book Marketing – Advertising Challenges (part 3 of 3)

Book Marketing – Advertising Challenges (part 2 of 3)

“…one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.” - Leo Burnett Hostility to ads – People have developed filters that render them partly immune to torrents of promotions - including book ads. Indeed, perhaps a tad hypocritically, the author of this very post … Continue reading Book Marketing – Advertising Challenges (part 2 of 3)