Book Marketing – Desperation

Future posts will explore book marketing’s complexities, but first let’s acknowledge the central challenge for writers after they’ve created their work: getting someone, please God, anyone to read it. Unless you’re writing for your bottom drawer, you’ll need to alert a potential readership about your work’s existence and appeal. This applies to both traditionally and … Continue reading Book Marketing – Desperation →

Book Marketing – Signings and Readings

Authors use signings and readings to promote their books. I’ll describe this impactful tool. Though I write literary fantasy novels (The Lords of Oblivion), the descriptions below are broadly relevant across genres, fiction or non-fiction, debut writer or veteran author. Like any other part of book marketing, planning is vital. Perhaps the biggest challenge for … Continue reading Book Marketing – Signings and Readings →

The Book Reviewer’s Role in Self-publishing

With about 700,000 books self-published annually and another 300,000 traditionally published, awareness of your book is a real challenge. No one reads most books. Reviewers may create visibility by validating your book’s quality, so they're an important part of your book marketing campaign.