Book Marketing – Assessing Your Book’s Strengths and Weaknesses

Analyzing the strengths, weaknesses, opportunities and threats (SWOT) for companies or products has been a regular part of strategic business planning for decades. Big name business consultants including BCG, McKinsey and Bain have used this type of analysis. But so what? I'm just a humble author. Is a SWOT analysis helpful in marketing my book? … Continue reading Book Marketing – Assessing Your Book’s Strengths and Weaknesses

The Lords of Powder Featured in Suspense Magazine

Attached below is a link to an excerpt from my latest fantasy/thriller (THE LORDS OF POWDER) published in Suspense Magazine, a monthly digital magazine focusing on the book world of thrillers and suspense. Many thanks to their publisher for featuring the first several pages of my novel!https://bit.ly/2MJCd90

Whose Fantasy Is This Anyway? Part 5

Whose Fantasy Is This Anyway? Part 5 – Tactics to Help Readers Identify Your ‘Brand’ or How Many Fantasy Subgenres Can Dance on the Head of a Pin? And Who’s Counting? This is the fifth and final posting of a five part series about authors navigating fantasy’s many overlapping subgenres (see also postings for parts … Continue reading Whose Fantasy Is This Anyway? Part 5

Whose Fantasy Is This Anyway? Part 4

Whose Fantasy Is This Anyway? Part 4 – The Special Challenges of Blending Genres This is the fourth of a five part series about authors navigating fantasy’s many overlapping subgenres (see also parts 1, 2 and 3: Whose Fantasy Is This Anyway? Part 3  Whose Fantasy Is This Anyway? Part 2  Whose Fantasy Is This … Continue reading Whose Fantasy Is This Anyway? Part 4

Whose Fantasy Is This Anyway? Part 3

Whose Fantasy Is This Anyway? Part 3 – The Paranormal Problem This is the third of a five part series about authors navigating fantasy’s many overlapping subgenres (please also see  Whose Fantasy Is This Anyway? Part 1   Whose Fantasy Is This Anyway? Part 2 ). Given the prevalence of paranormal fantasy novels, authors writing any other … Continue reading Whose Fantasy Is This Anyway? Part 3