“…one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.” - Leo Burnett Hostility to ads – People have developed filters that render them partly immune to torrents of promotions - including book ads. Indeed, perhaps a tad hypocritically, the author of this very post … Continue reading Book Marketing – Advertising Challenges (part 2 of 3)
Category: Book Marketing
Book Marketing – Advertising Challenges (part 1 of 3)
“…it is useless to be a creative, original thinker unless you can also sell what you create.” - David Ogilvy Ogilvy’s aphorism is absolutely true for books, one of the purist forms of creativity. Unless a new author composes only for themselves or is arrogant enough to expect that their readership will form spontaneously, they … Continue reading Book Marketing – Advertising Challenges (part 1 of 3)
Small Press Bookwatch Review – THE LORDS OF OBLIVION
I’m pleased to post a review of The Lords of Oblivion, my literary fantasy novel, from The Small Press Bookwatch (February, 2018). This is one of the Midwest Book Review’s monthly on-line journals critiquing self-published, small press, or print-on-demand titles. Founded in 1976 and edited by James A Cox, Midwest Book Review is a well-established … Continue reading Small Press Bookwatch Review – THE LORDS OF OBLIVION
Book Marketing – Desperation
Future posts will explore book marketing’s complexities, but first let’s acknowledge the central challenge for writers after they’ve created their work: getting someone, please God, anyone to read it. Unless you’re writing for your bottom drawer, you’ll need to alert a potential readership about your work’s existence and appeal. This applies to both traditionally and … Continue reading Book Marketing – Desperation
Book Marketing – Signings and Readings
Authors use signings and readings to promote their books. I’ll describe this impactful tool. Though I write literary fantasy novels (The Lords of Oblivion), the descriptions below are broadly relevant across genres, fiction or non-fiction, debut writer or veteran author. Like any other part of book marketing, planning is vital. Perhaps the biggest challenge for … Continue reading Book Marketing – Signings and Readings
Peter W. Blaisdell, Fantasy Author 