Book Marketing – Assessing Your Book’s Strengths and Weakness (part 2)

My previous post introduced SWOT analysis and how it might help authors market their books ( https://blaisdellliteraryenterprises.com/2019/07/22/book-marketing-assessing-your-books-strengths-and-weaknesses/ ). Recall that ‘SWOT’ is simply an acronym for strengths, weaknesses, opportunities and threats. This form of analysis can be used on entire businesses or single products. In the text below, we’ll apply SWOT to my two modern, … Continue reading Book Marketing – Assessing Your Book’s Strengths and Weakness (part 2)

Whose Fantasy Is This Anyway? Part 5

Whose Fantasy Is This Anyway? Part 5 – Tactics to Help Readers Identify Your ‘Brand’ or How Many Fantasy Subgenres Can Dance on the Head of a Pin? And Who’s Counting? This is the fifth and final posting of a five part series about authors navigating fantasy’s many overlapping subgenres (see also postings for parts … Continue reading Whose Fantasy Is This Anyway? Part 5

Whose Fantasy Is This Anyway? Part 4

Whose Fantasy Is This Anyway? Part 4 – The Special Challenges of Blending Genres This is the fourth of a five part series about authors navigating fantasy’s many overlapping subgenres (see also parts 1, 2 and 3: Whose Fantasy Is This Anyway? Part 3  Whose Fantasy Is This Anyway? Part 2  Whose Fantasy Is This … Continue reading Whose Fantasy Is This Anyway? Part 4

Whose Fantasy Is This Anyway? Part 3

Whose Fantasy Is This Anyway? Part 3 – The Paranormal Problem This is the third of a five part series about authors navigating fantasy’s many overlapping subgenres (please also see  Whose Fantasy Is This Anyway? Part 1   Whose Fantasy Is This Anyway? Part 2 ). Given the prevalence of paranormal fantasy novels, authors writing any other … Continue reading Whose Fantasy Is This Anyway? Part 3

Whose Fantasy Is This Anyway? Part 2

Whose Fantasy Is This Anyway? Part 2 – Fantasy Writers in the Wilderness This is the second of a five part series about authors navigating fantasy’s many overlapping subgenres (for Part 1, please see:  Whose Fantasy Is This Anyway? Part 1 ). The risk of being categorized with books significantly different from your chosen subgenre is … Continue reading Whose Fantasy Is This Anyway? Part 2